Monthly ArchivesOctober 2019

Building Your Event Program: 4 Questions That Will Bring Your Content to Life

Attendees enjoying a session at a recent event By Elizabeth Busch Wiese Ask any attendee to list the top highlights of his or her most recent event experience, and you are likely to hear about sessions specific to their industry or job. Maybe they learned a new skill in a workshop or gleaned advice from a keynote speaker that will increase their productivity or boost their selling game. At the core of every meeting or event, it is the content that must shine Yes, splashy locations, big-name speakers, and tasty food can (and do) help, but if the content falls flat, attendees are likely to be pretty grumpy when filling out post-event surveys. Planning events for more than 20 years has taught me that ...

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